« About that Longhorn one-point safety | Main | In favor of "going nuclear" to end Senate filibusters on judicial nominees »

Sunday, November 28, 2004


Am I the only person who's sick to death of hearing and seeing the Apple iPod TV commercials in which U2 launches into some rousing song by counting off "Uno, dos, tres, catorce"?

One, two, three, fourteen?  Is there some meaning there I'm missing?  Or is this just really inane?  I suspect the latter.

Posted by Beldar at 09:31 AM in Mainstream Media | Permalink


Other weblog posts, if any, whose authors have linked to U14 and sent a trackback ping are listed here:


(1) JP Sobel made the following comment | Nov 28, 2004 10:35:44 AM | Permalink

The story I've heard is that it is a reference to the producer of the album. Supposedly, he produced U2's first, second, and third albums and returned to produce this, their fourteenth, album.

(2) Kalle (kafir forever) made the following comment | Nov 28, 2004 12:37:03 PM | Permalink

They wanted to count "one, two, three, many..." but something got lost in the translation.

(3) Squatch made the following comment | Nov 28, 2004 8:49:18 PM | Permalink

Funny, I was reading this just as the commercial came on.

The commercial itself doesn't bother me, but after almost 20 years it still bothers me that the guitarist insists on being called "The Edge".

When I was younger I dreamed of being a rock star and calling myself "The Flat Part" just to piss him off.

(4) Lysander made the following comment | Nov 29, 2004 9:57:36 AM | Permalink

I heard (http://www.shapeofdays.com/2004/11/uno_dos_tres_ca.html <-- there ) that it was something *gasp* religious. Odd, I thought all them raving leftists absolutely hated Chrisianity in any form.

Then again, most of my lantsmen acted like lemmings and voted for a schmuck like Kerry.

(5) George made the following comment | Nov 29, 2004 1:05:20 PM | Permalink

Yeah, I'm sick of it, too. U2 is the most
overrated group in history. Don't get me wrong.
They have some really good tunes. But they
pale compared to the true superstars of rock.

When Bono hams it up, it looks like arrogance
to me. He is no Mick Jagger.

(6) ken burke made the following comment | Nov 29, 2004 2:13:01 PM | Permalink

spot is done by TBWAChiat/Day. it is one of the very few advertising uses of a rock band where the execution of the ad is equal to the band's own video. if you don't like U2 - the song, the band, the ad - it is only fair to ask one question - do you now own or are you in the market for an iPod? if you are not, tolerate the ad with all the other ads which ARE NOT TARGETTED TO YOU. it is an extremely appealing and effective ad - thank you Susan Allinsangen [creative director at the ad agency who created those smashing silhouette visuals].


(7) Tonto Goldstein made the following comment | Nov 29, 2004 6:16:40 PM | Permalink

Ken Burke - you seem to be suggesting that it is not appropriate/permissable to express negative impressions of ads not TARGETED TO the complainer. Why?

(8) Wannabe made the following comment | Nov 30, 2004 4:37:54 PM | Permalink

Seen the commercial, didn't notice that, will pay attention next time

the irony about U2 is thus,

first of all Bono is the only real rock star who will pose with Dubya and correct me if I am wrong, but I don't think Bono has said anything openly negative about Bush because Bono's No. 1 Cause is AIDS in Africa and he was very pleased with Bush's pledge

secondly, U2 is a bunch of good, well maybe not totally good, Irish Catholic boys and spirituality is a theme in some of their music, especially their earlier music, in fact in their bio, Adam Clayton said in the very early days, that the other three were so into religion he was about to quit....can't say that about many rock bands huh

sorry I am a fan and I found their concert, as part of the Elevation Tour, seemed almost a religious experience, best concert I have ever experienced but then I'm a concert neophyte...

no Bono isn't the best singer by far and the guys aren't the best musicians though I dare say the Edge has a very unique sound which I happen to love, but these guys got heart....OK they lost it during the "Zoo-TV" period but they got it back...LOL

(9) Uncle Mikey made the following comment | Dec 1, 2004 8:35:06 AM | Permalink

I think it's meant to be confusing and meaningless, and thereby profound, like the lyrics to Stairway to Heaven or any number of other classic rock songs, or for that matter contemporary ones.

The comments to this entry are closed.