Joe Klein's advice to Kerry: You've got to exaggerate harder to get elected!

Joe Klein's post-RNC op-ed in Time concludes with this stunning paragraph (boldface mine):

After a week of gut-wound assaults on his character, Kerry finally fired back on Thursday night, assailing Bush and Cheney for having avoided service in Vietnam and for having "misled" us into Iraq. The latter may be an exaggeration, but after the G.O.P. assault, Kerry has a right to exaggerate with impunity. Indeed, if he hopes to win, Kerry will have to do much more of that. He will have to become a version of the young John Kerry not celebrated at the Democratic Convention—the eloquent, passionate, uncoached leader of Vietnam Veterans Against the War who caused the Nixon White House serious heartburn. Where did that fabulous young politician ever go, anyway?

Yes, Joe, I absolutely agree!  Exaggerate harder, Long John!  That's the ticket!  All that's been holding you back so far has been your scrupulous adherence to the truth!  We know that your intrinsic modesty and honesty are seared — seared! — into your character, but break free of those chains, Senator!

And indeed, Kerry should spend the rest of his campaign rebutting the SwiftVets, and reasserting the charges that "fabulous young politician" made in 1971!  Fabulous advice!  You have a right to exaggerate with impunity!  Impunity, meaning no one can vote against you on that basis, certainly.  And if anyone challenges you about your exaggerations, demand of them, "Do you know who I am?" and roar back that you "will not have it!" when someone questions your patriotism that way!  Dammit, you earned the right to exaggerate with impunity when you picked up four medals in 22 days, didn't you?  So show us some more heat, Senator!  Show us you're not really cool and aloof.  Maybe a primal scream or two would help — ask Howard Dean for some lessons.

Klein's column contains a couple of other interesting bits:

The Kerry strategy is to present an "optimistic" candidate with a "positive plan for the future." The Kerry consultants, who actually believe this claptrap and have zero sense of political theater, sound like a bunch of low-budget Ginzu-knife salesmen when they represent their candidate on television: We're offering you a $4,000 college-tuition tax credit and — for no extra charge — a $1,000 reduction in your health-care costs! They also seem to believe this election isn't about the most important decision Bush has made: to go to war in Iraq. Kerry's adherence to that strategy — including the robotic repetition of the words strong and values — has made him seem weak, transparent, a focus-group marionette with neon strings.

Joe, did it occur to you that he may be a weak, transparent, focus-group marionette with neon strings?  Very nice imagery, though!  You should email that to Zell Miller, Joe.

The message of the week [during the RNC] was: You know where Bush stands. You can't be sure about Kerry. But that headline also came with a misleading subhead: Bush is fighting the war against terrorism, and Kerry wouldn't.

I agree.  The subhead should be:  "Bush will lead America and our allies like Australia, Britain, Holland, Poland, Italy, etc. in fighting the war against terrorism; and Kerry might, especially if the Germans and the French and the U.N. Security Council go along, although that's a complicated question, and as in Desert Storm, he might not go to war even when the Germans and French and the Security Council  are willing."  Probably needs a footnote or two of additional qualifiers, but once those are added, that would indeed be a far more accurate subhead.

The attacks on Kerry ranged from the reasonable — he certainly has empretzeled himself on Iraq — to the outrageous: Zell Miller's assertion that Kerry would take his orders from Paris.

Zell actually said that "Kerry would let Paris decide when America needs defending," but why quibble?  Klein works for Time, and surely that means he can exaggerate with impunity.  But I love that word — "empretzeled" — and will add it to my favorite new words list along with "flipfloppitude."  (Neither would lend itself to a good audience chant like "flip-flop" does, though.)

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Update (Sun Sep 5 @ 10pm):  Professor Bainbridge has a nicely detailed rejoinder to liberal blogger Kevin Drum's suggestion that the Dems need to lather themselves up sufficiently to stop "fighting fair" the way they have been so far in this race.   Also, Dale Franks at QandO reacted to Klein's op-ed much the way I did, but took more trouble to fisk properly instead of just chortle.